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RAB Research Archive

Radio and The Home Depot: Working together



Commercials for The Home Depot have been a fixture on radio airwaves for many years, so it’s obvious that the world’s largest home improvement retailer is a fan of the medium – and the results those ads deliver.

That was confirmed Thursday morning at the 2015 Radio Show Advertiser Breakfast, during a Q&A exchange with Michael Hibbison, Vice President Integrated Media for The Home Depot. Joining Hibbison from The Home Depot’s agency partners were Diane Fannon, Principal of The Richards Group, and Ed Gorman EVP, Managing Director of Carat USA.

“The Home Depot has been one of the top advertisers on radio for many years, and we appreciate your continued support,” stated RAB President/CEO Erica Farber, who moderated the session.

Source: RAB



View or Download: http://www.multibriefs.com/briefs/rab/Radio-and-the-home-depot.html

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