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RAB Research Archive

Morning commute: Reaching voters with more than just talk radio



As America braces for the onslaught of political ads during the lead-up to the presidential election, new voter data is showing that it isn’t just talk radio that delivers voters to the local polls. While political campaigns on the left and right are looking for opportunities to showcase the merits of the current contenders, new research shows that radio delivers much more than just chatter about the candidates: It can deliver the voters to the polls. In fact, combining voter data with listening habits can be a key way for candidates to connect with specific voting segments. Nielsen used its voter segmentation data to look at how radio reaches voters with specific political views, whether they’re listening to the News, Classic Rock or Country.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2015/morning-commute-reaching-voters-with-more-than-just-talk-radio.html

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