Union sponsorships build revenues
Labor unions have sponsorship money. They are often looking to recruit new members or bolster their image.
Source: Brandeis C. Hall, RAB
Community or cause-related tie-ins are particularly enticing to them, but they also have the funds to buy into fully-integrated on-air, digital, and event-marketing campaigns. And union sponsorship partners can attract other business sponsorships as companies often want to do business with those organizations and tap into their spheres of influence.