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RAB Research Archive

Union sponsorships build revenues



Labor unions have sponsorship money. They are often looking to recruit new members or bolster their image.

Community or cause-related tie-ins are particularly enticing to them, but they also have the funds to buy into fully-integrated on-air, digital, and event-marketing campaigns. And union sponsorship partners can attract other business sponsorships as companies often want to do business with those organizations and tap into their spheres of influence.

Source: Brandeis C. Hall, RAB





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