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RAB Research Archive

Always agree on a next step



Before you leave that first meeting with a prospect, always establish a next step. Clearly articulate what you believe should happen next – perhaps it's another meeting, additional information, a discussion letter outlining what was discussed, or a presentation.

Then get agreement from the prospect that it is a good next step and set a time when the next step will take place.

Source: Sales consultant Bob Croston





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