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RAB Research Archive

Create mini-goals



A big goal is great. But, there are normally steps that need to be accomplished to meet the goal.

For example, if you want to grow your sales business 25 percent, you may need to adjust your prospecting process, your proposal process and your closing process. This means there are three mini-goals to your larger goal. Just like steps on a ladder, you also need to often take small steps to get to the goal.

It is imperative that you set these mini-goals right away. Do not wait for failure to then go back and set the mini-goals.

Source: Sales trainer Ryan R. Dohrn





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