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RAB Research Archive

Now What....CONGRATULATIONS?



Okay, so every professional salesperson sends the traditional “thank you” note after every sale.

What if you broke from the pack and wrote a “congratulations”' note instead?

Congratulating your client on deciding to work with you on their next ad campaigns will certainly differentiate you from the more traditional.

Saying “congratulations,” along with a short note reminding your client they're about to enter into a productive partnership and what you are about to do to help achieve their goals, can also alleviate buyer’s remorse.

The long-term effects of advertising done right are self-evident, but clients often get nervous about writing a check this month if there is no instant gratification.

Your congratulations note, along with a clear outline of the next steps you are about to take, can firmly establish your relationship and your brand as a marketing partner.

Source: Wayne Ens, ENS Media Inc.





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