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RAB Research Archive

How dealers can reach the underserved Hispanic market



Auto purchases by Hispanic buyers are on track to double from 2010 to 2020, growing at a pace of 116 percent. Hispanics will buy nearly 2 million new vehicles this year. In the first two quarters of 2016, new vehicle sales to this demographic grew six times more than the general market’s. On average, these car buyers are about 30 percent more likely to be buying their first vehicle, and are increasingly likely to buy a new vehicle over a used one.

Source: Dealer Marketing Magazine



View or Download: http://www.dealermarketing.com/how-dealers-can-reach-the-underserved-hispanic-market/

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