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RAB Research Archive

Why America's aging casual-dining chains are quietly building fast-casual restaurants



In the past few years, a number of long-established names in the casual-dining segment (and some in the steak and family-dining sectors, too) have been quietly developing and building new restaurant concepts, most of which come under the rubric of “fast-casual,” the hybrid category that combines the innovative, scratch-made dishes found in chef-driven restaurants with the convenience and quicker turnaround times of fast food. Cracker Barrel, for example, now has four locations of a biscuit concept called Holler & Dash.

Source: Adweek



View or Download: http://www.adweek.com/brand-marketing/why-americas-aging-casual-dining-chains-are-quietly-building-fast-casual-restaurants/

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