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RAB Research Archive

Loyalty isn't what it used to be



Increased competition and online pricing are partly to blame for a decline in loyal consumers, says Doug Van Sach, AutoLoop’s vice president-analytics and data services. “The hard truth for dealers is most consumers have redefined what it means to be loyal in the digital age,” he says, citing a need for auto retailers to stay engaged with sales and service customers. In a WardsAuto Q&A, he talks about the study, buyer behavior and those sometimes-baffling millennials who are changing the way everyone shops for cars.

Source: WardsAuto



View or Download: http://wardsauto.com/dealer/loyalty-isn-t-what-it-used-be

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