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RAB Research Archive

Fourth time's the charm for customer loyalty



Forget three. When it comes to customer loyalty, four is the magic number. According to rewards program company Paytronix Systems, retail and restaurant customers show a much greater propensity to become regular customers after visiting an establishment four times. After that fourth visit, according to the company’s research, customers are 90 percent likely to continue visiting a full-service restaurant, and 85 percent likely to continue frequenting a quick-service restaurant, on a regular basis.

Source: Marketing Daily



View or Download: http://www.mediapost.com/publications/article/295319/fourth-times-the-charm-for-customer-loyalty.html

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