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RAB Research Archive

Survey: Gen Z loves digital shopping tools – and physical stores



Move over millennials, Gen Z is snapping at your heels. And retailers should take note. Retailers looking to capture share of wallet and brand loyalty from Gen Z – the most digitally- and socially-engaged generation to date – need to step up their focus on new ways of engagement. But they also should pay attention to their physical stores.

Source: Chain Store Age



View or Download: http://www.chainstoreage.com/article/survey-gen-z-loves-digital-shopping-tools--and-physical-stores

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