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RAB Research Archive

Survey: Store retailers leaving money on table



Disappointing shopping experiences are costing brick-and-mortar retailers serious money. That’s according to the recent TimeTrade State of Retail 2017 survey, whose results suggest that U.S. retail stores left about $150 billion in potential revenue on the table in 2016 by failing to offer shoppers the personalized shopping experiences they want.

Source: Chain Store Age



View or Download: http://www.chainstoreage.com/article/survey-store-retailers-leaving-money-table

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