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RAB Research Archive

No bones about it: The pet category is a real growth opportunity



There’s no denying the strength of the perimeter of the store, especially as increased personalization takes hold, but the pet aisle – with a value of nearly $20 billion – shouldn’t be ignored. The pet care category alone has grown two times that of the overall center of store over the past five years, evidence that pet owners are keen to continue splurging on their furry family members – fueling category growth along the way.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2017/no-bones-about-it-the-pet-category-is-a-real-growth-opportunity.html

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