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RAB Research Archive

Report: Majority of shoppers feel they 'know more' than store associates



Brick-and-mortar retailers are fighting harder than ever to remain relevant among digitally driven shoppers. This is not an easy task as 83 percent of shoppers believe they're more knowledgeable than retail store associates – often due to the online research they conduct before entering a store, according to a new survey from Tulip Retail.

Source: Chain Store Age



View or Download: http://www.chainstoreage.com/article/report-majority-shoppers-feel-they-know-more-store-associates

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