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RAB Research Archive

Fast food for the dude: Greasy, fatty, salty is red-hot formula



Consumers are maddeningly fickle, switching up tastes on a dime under influence from the latest health craze or rage on social media. But dude, if you want predictability, look to the hungry young men of America. They’re golden for the fast-food joints that have zeroed in on them with fat-crammed menus and ads aimed at the bro sweet spot. Exhibit A: Christopher Dan, a 25-year-old law student in Phoenix who’s a fan of Taco Bell, where he’ll load up on a cheesy potato burrito, a steak Chalupa and a Doritos Locos Taco.

Source: Bloomberg



View or Download: https://www.bloomberg.com/news/articles/2017-04-17/fast-food-for-the-dude-greasy-fatty-salty-is-red-hot-formula

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