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RAB Research Archive

Auto business is booming!



It’s no secret that Automotive is still a critical advertising category to radio. It should also be no secret that business is booming in automotive. For years, I’ve used the resources available from the National Automobile Dealers Association (NADA) to keep me up-to-date on the latest trends affecting the car dealers I was calling on. Among the many resources you’ll find on the NADA website is NADA Data, The Annual Financial Profile of America’s Franchised New-Car Dealerships. The 2016 report was just released, and you can request your free copy here.

You can tell business is booming because employment is up. “Total dealership employment has consistently risen every year since the Great Recession,” said NADA Chief Economist Steven Szakaly. “In addition, hundreds of thousands of other local jobs are dependent on dealerships.”

If being a resource to your local car dealers is important to you, you’ll want a copy of this free report. The more relevant information you can share with your dealers, the more likely you are to earn their trust -- and their business.

Source: Jeff Schmidt, RAB





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