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RAB Research Archive

Extensive Nielsen report shows where, how, and why gamers are playing in 2017



Market-research firm Nielsen Games has released its annual Games 360 report, which highlights gaming trends and provides insights on where people are playing, what motivates their purchasing decisions, and much more. When asked what factors influenced their decision to buy a game (on console or PC), a few factors rose to the top. First and foremost, a game's genre was important to players, with 80 percent of respondents citing it as a major factor.

Source: Game Informer



View or Download: http://www.gameinformer.com/b/news/archive/2017/05/10/extensive-nielsen-report-shows-where-how-and-why-gamers-are-playing-in-2017.aspx

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