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RAB Research Archive

Radio industry sends signal to automotive advertisers



People typically don’t watch TV while driving vehicles (thankfully), but they do listen to the radio plenty, says Thom Callahan, president of the Southern California Broadcasters Assn. And a lot of those listeners are in the market to buy a vehicle, he says, citing an online polling of 3,000 San Diego and Los Angeles residents. More than 90 percent of new- and used-vehicle buyers listen to AM/FM radio, and many of them are in-car listeners, Callahan tells WardsAuto.

Source: WardsAuto



View or Download: http://wardsauto.com/retail/radio-industry-sends-signal-automotive-advertisers

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