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RAB Research Archive

The surprising retail habits of millennial shoppers



Millennials are changing the retail landscape in some pretty unexpected ways. This largest generation in United States history is pretty broke – they’ve grown up in the great recession, they are saddled with student loan debt, and they make about $2000 less per year than young adults did in 1980. They are still spending money, but they are just doing it a little differently than those who came before them.

Source: The Next Web



View or Download: https://thenextweb.com/contributors/2017/09/11/surprising-retail-habits-millennial-shoppers/#.tnw_DYd7IllP

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