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RAB Research Archive

Creating Co-op Dealer Groups



If you are looking to increase your billing from Cooperative Advertising, then you need to think about creating co-op dealer groups.

Horizontal co-op programs, or dealer groups, are when you combine funds from several dealers to fund a single schedule.

Hot co-op categories for the winter months are: Appliances, Electronics, Flooring, Hardware, Home Entertainment, Jewelry and Sporting Goods.

Source: Brandeis C. Hall, RAB





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