Creating Co-op Dealer Groups
If you are looking to increase your billing from Cooperative Advertising, then you need to think about creating co-op dealer groups.
Source: Brandeis C. Hall, RAB
Horizontal co-op programs, or dealer groups, are when you combine funds from several dealers to fund a single schedule.
Hot co-op categories for the winter months are: Appliances, Electronics, Flooring, Hardware, Home Entertainment, Jewelry and Sporting Goods.