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RAB Research Archive

Millennials, not boomers, say associates are key to shopping experiences



A new survey of shoppers at malls finds most agree that store associates are important factors in the shopping experience. In a twist on conventional wisdom, however, it's younger consumers with their tech-centric ways who find associates to be more important — by a wide margin — over older shoppers.

Source: RetailWire



View or Download: http://www.retailwire.com/discussion/millennials-not-boomers-say-associates-are-key-to-shopping-experiences/

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