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RAB Research Archive

Generation what? The critical customer segment travel marketers are overlooking



Millennials and baby boomers are constantly at the center of media and marketing attention. Older consumers have the experience, status and spending power; younger consumers are digital natives, focused on “experiences” and traveling by the masses. But what about the group squeezed in the middle: the 35- to 54-year-olds?

Source: Marketing: Travel



View or Download: https://www.mediapost.com/publications/article/307125/generation-what-the-critical-customer-segment-tra.html

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