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RAB Research Archive

The transformation of the American shopping mall



The father of the American shopping mall, the Austrian-born architect Victor Gruen, envisioned the mall as a sort of European-style town center for the American suburbs. He saw malls as climate-controlled Main Streets, with post offices, supermarkets and cafes, set amidst larger complexes with schools, parks, medical centers and residences. You’d hardly need to drive at all. Gruen found cars repulsive.

Source: Smithsonian Magazine



View or Download: http://www.smithsonianmag.com/innovation/transformation-american-shopping-mall-180964837/

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