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RAB Research Archive

Opportunity ahead: Hispanics plan to spend more this holiday



Marketers have made a big push in recent years to target the fast-growing Hispanic population, a group of shoppers increasingly willing to spend both online and in stores. Now the group, which Nielsen estimates deployed about $1.4 trillion in buying power last year, plans to shop even more this holiday season than last year, according to a new survey from ThinkNow Research, a Los Angeles-based Hispanic-focused market research firm. And to sweeten the deal for brands: Hispanics are more swayed by advertising than other groups, the report found.

Source: Advertising Age



View or Download: http://adage.com/article/cmo-strategy/opportunity-ahead-hispanics-plan-spend-holiday/310394/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1505733453&utm_visit=298595

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