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RAB Research Archive

Grocery chains alter business models to win back millennials



When it comes to food, millennials prioritize convenience. A recent survey found that 62 percent of millennials reported ordering food on an app in the last six months. But millennials are also increasingly eating out at restaurants and bars. With an endless amount of food-ordering apps and fast-casual restaurants to choose from, grocery stores are having to get more creative to compete for the increasingly fragmented millennial dollar.

Source: Multibriefs Exclusive



View or Download: http://exclusive.multibriefs.com/content/grocery-chains-alter-business-models-to-win-back-millennials/food-beverage

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