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RAB Research Archive

Report: Consumers to get early jump on holiday shopping



More and more Americans plan to get an early start on their holiday shopping. And they also plan on spending more. Nearly half (45 percent) of Americans plan to start holiday shopping before November, with one in four starting before October, according to RetailMeNot's 2017 Holiday Retail Trends and Guide. Retailers are capitalizing on this earlier start: Nearly 80 percent indicated they will begin holiday marketing efforts earlier this year.

Source: Chain Store Age



View or Download: http://www.chainstoreage.com/article/report-consumers-get-early-jump-holiday-shopping

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