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RAB Research Archive

Digital customers want full monty of functionality



Most automotive consumers want auto dealership websites to offer an array of user functionality beyond focusing merely on what vehicles are for sale, says Max Steckler, vice president-global products for CDK Global, a dealership-information services provider. Serious digital shoppers desire the full monty, including the ability to calculate car payments and learn about finance and insurance products.

Source: WardsAuto



View or Download: http://wardsauto.com/f-i/digital-customers-want-full-monty-functionality

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