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RAB Research Archive

Discount grocers Aldi and Lidl give U.S. stores a run for their money



It's 6:30 a.m. on a Thursday in September, about an hour until the grand opening of a Lidl grocery store in Manassas, Virginia. A small line is queued along a squat building — at first glance, maybe a car dealership, if it were designed by Ikea. A few people at the front of the line shake their heads when asked whether they'd heard of a Lidl — pronounced "Lee-dle" — before this one arrived. It's the German newcomer's 30th U.S. location.

Source: NPR



View or Download: http://www.npr.org/sections/thesalt/2017/09/27/552384150/discount-grocers-aldi-and-lidl-give-u-s-stores-a-run-for-their-money

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