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RAB Research Archive

Comics and graphic novels one of highest growth categories in publishing, reports NPD



According to NPD Bookscan data from global information provider the NPD Group, the comics and graphic novels category in the U.S. trade book market has experienced compound annual unit sales growth of 15 percent over the last three years, making it one of the highest growth categories in the trade book marketplace. Women represent a growing cross-section of buyers, purchasing more than one out of every three comics and graphic novels sold over the past 12 months in the mainstream market, 37 percent overall.

Source: The NPD Group



View or Download: https://www.npd.com/wps/portal/npd/us/news/press-releases/2017/comics-and-graphic-novels-one-of-highest-growth-categories-in-publishing-reports-npd/

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