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RAB Research Archive

Hispanics drive retail clothing sales during the holidays



We continue to see online shopping increase its share of overall shopping dollars year-over-year against traditional brick and mortar. Retailers have been adapting to this shift through a variety of strategic initiatives, mainly driven by the continual integration of a seamless online/offline purchase continuum. However, as we look more specifically at what categories of purchase items are shifting to online, we see that not all categories are shifting online.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/308191/hispanics-drive-retail-clothing-sales-during-the-h.html

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