RAB Research Archive

Study: ‘Sofa Sunday’ to influence Cyber Monday shoppers



An often-overlooked shopping day is finding its niche amid the highly-anticipated Black Friday weekend. While holiday retail buzz has primarily revolved around Black Friday and Cyber Monday, “Sofa Sunday” — the day before Cyber Monday — plays an essential role shaping U.S. consumer purchase plans for “the longest shopping day of the year.”

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/technology/study-sofa-sunday-influence-cyber-monday-shoppers/

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Close