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RAB Research Archive

Amid sales drop, Harley-Davidson wants to teach more to ride



Harley-Davidson is placing a renewed emphasis on teaching people to ride as part of its efforts to attract more customers. The Milwaukee-based company's decision to expand the number of dealerships with a Harley "Riding Academy" comes as the industry grapples with years of declining sales and an aging customer base.

Source: The Associated Press via U.S. News & World Report



View or Download: https://www.usnews.com/news/best-states/wisconsin/articles/2017-12-26/amid-sales-drop-harley-davidson-wants-to-teach-more-to-ride

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