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RAB Research Archive

Planning phone sales calls



When selling on the phone, oftentimes sales reps don't understand how to structure a call.

If you don't have the right plan going into a sales call, it's going to be much harder to close the deal. Every sales call, from a cold call to a closing call, should follow a pre-planned structure that is meant to optimize the likelihood of a desired result.

Source: Sales consultant Steli Efti





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