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RAB Research Archive

The auto and jewelry categories shine with opportunity among black women



Marketers and brands have a tremendous market share growth opportunity in the automobile and jewelry categories, where black women are spending more, and are more likely to make future purchases — strong indicators of potential consumer expansion for brands in these areas of the marketplace.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2017/the-auto-and-jewelry-categories-shine-with-opportunity-among-black-women.html

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