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RAB Research Archive

U.S. restaurant chains relying on value meals, new menu items to drive traffic in 2018



With restaurant traffic stuck between a 1 percent increase and flat for several years now, U.S. restaurant chains are turning to value deals, new menu items or optimizing menus to focus on high-performing items in order to drive more customer traffic, according to The NPD Group.

Source: Fast Casual



View or Download: https://www.fastcasual.com/news/us-restaurant-chains-relying-on-value-meals-new-menu-items-to-drive-traffic-in-2018/

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