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RAB Research Archive

Whole Foods unveils first campaign following Amazon acquisition



Whole Foods Market's first marketing campaign since its $13.7 billion acquisition by Amazon last August is out, and the first batch of spots seem targeted at a distinctly young, decidedly quirky demographic.

Source: AdAge



View or Download: http://adage.com/article/cmo-strategy/foods-unveils-campaign-amazon-acquisition/312210/

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