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RAB Research Archive

Top bedding producers recommending mattress-only pricing



Leading bedding producers are recommending that retailers shift to mattress-only pricing rather than promoting set prices. The producers say that move, which would represent a major change in retail bedding advertising practices, would create a more level playing field with online bedding retailers, who generally advertise mattress-only prices. And it could also encourage sales of adjustable bed bases, the producers say.

Source: Furniture Today



View or Download: http://www.furnituretoday.com/article/549972-top-bedding-producers-recommending-mattress-only-pricing/

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