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RAB Research Archive
3 distinguishing characteristics of female c-store shoppersMen still shop at c-stores more than women, but the exclusive 2018 Convenience Store News Realities of the Aisle consumer study shows that the gap between genders is shrinking. Of women who currently shop a c-store at least once a month, approximately 11 percent are doing so "almost every day," compared to 14 percent of men who said the same. Forty-four percent of women pegged their c-store shopping frequency at two to three times a week, compared to 48 percent of male shoppers. Source: Convenience Store NewsView or Download: https://csnews.com/three-distinguishing-characteristics-female-c-store-shoppers |
