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RAB Research Archive

Automakers say 'have it your way' with myriad options



You can personalize your Nikes, why not your car? Sales of new cars have leveled out after record years in 2015 and 2016. As the market shrinks, carmakers are offering as many customizable options as possible to grab new buyers and give others reasons to return.

Source: The Detroit News



View or Download: https://www.detroitnews.com/story/business/autos/2018/03/05/new-vehicle-options/111129126/

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