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RAB Research Archive

Experiences will drive biggest purchases for 54 percent of millennial women, study finds



Seventy-two percent of millennial women say spending on experiences makes them the happiest, according to new research titled “Why Millennial Women Buy," which was released by performance marketing agency Merkle and Levo, the network for millennials in the workplace.

Source: Marketing Dive



View or Download: https://www.marketingdive.com/news/experiences-will-drive-biggest-purchases-for-54-of-millennial-women-study/518767/

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