RAB Research Archive

Matter of Fact - March 2018 - Data Stories



At a recent MediaPost conference, one of the panelists responded to a question posed to him by stating that we have left the “exposure age” and we are now in the “age of outcome.” He further expressed his opinion that marketers, agencies and all media must continue to evolve to measure outcome in robust, transparent, statistically significant ways.

Data is key. You know it and we know it. Data unlocks insights and data tells stories. Stories of real outcome and stories that enable advertisers to create messaging that is relevant to their audiences – messaging that will ultimately equate to high value touches with their consumers ...

Source: RAB



View or Download: https://mailchi.mp/rab.com/mof-1q-2018-data-stories

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Close