RAB Research Archive

Know your audience



At its core, selling is about forming a connection and understanding what someone needs to be successful. In an industry made up of a wide range of personalities and backgrounds, you need to be adaptable to the given environment.

Depending on a customer’s company size, region, and industry, you’ll find that you will have to adjust your style of presenting, negotiating, communicating, dressing, etc., so you’re relatable and well received.

Source: Sales executive Lynne Zaledonis





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