RAB Research Archive

Shoppers generating the highest lifetime sales value are…



Customers that browse across multiple digital environments hold the highest conversion rates — and lifetime value. Omnichannel consumers continue to shift between devices, environments and walled gardens, or services restricted to digital members, when making a purchase decision.

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/technology/shoppers-generating-the-highest-lifetime-sales-value-are/

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