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RAB Research Archive

E-commerce blazes a trail in the U.S. automotive aftermarket



According to global information company The NPD Group, 14 percent of buyers in the automotive aftermarket today make purchases online. While this industry ranks as one of the lowest for online penetration compared to other industries tracked by NPD, as it is relatively new to this space, consumer engagement is positive; e-commerce’s share of aftermarket sales has doubled in the last three calendar years.

Source: The NPD Group



View or Download: https://www.npd.com/wps/portal/npd/us/news/press-releases/2018/e-commerce-blazes-a-trail-in-the-us-automotive-aftermarket/

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