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RAB Research Archive

Fired up: How millennial food adventures inspire summer grilling season



Millennials crave adventure of all sizes — an intriguing insight that even extends to their food preferences. In two deep-dive studies, Who Eats The Meats and The Snack Hack, research shows that what they eat and post about is a form of social currency, inspiring a constant quest for adventurous flavors that ranks much higher than those of previous generations.

Source: Forbes



View or Download: https://www.forbes.com/sites/jefffromm/2018/05/22/fired-up-how-millennial-food-adventures-inspire-summer-grilling-season/#13236084545b

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