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RAB Research Archive

New study shatters myth that digital channels are killing branches



With adoption rates for digital banking solutions skyrocketing, one question continues to vex bankers worldwide: Why do people still use branches? One popular theory that attempts to explain the enduring branch phenomenon places blame on digital banking's inadequacies. People wouldn't use branches ever, the theory goes, if digital banking tools were better. But a new report from Celent shatters this theory.

Source: The Financial Brand



View or Download: https://thefinancialbrand.com/72977/digital-channels-retail-branches/

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