RAB Research Archive

Leisure sneakers lead US footwear sales gains



Comfort appears to be in style year-round as leisure sneakers have dominated men's and women's footwear sales gains in the U.S. over the last 12 months, according to The NPD Group. Non-performance, athletic-inspired sneaker sales for adults were up 17 percent in dollars in the 12 months ending April 2018 over the prior year. The men's market, which comprises over 60 percent of sales, grew 10 percent while the women's market grew the fastest, up 33 percent. NPD's Beth Goldstein said the trends suggest "that comfort is not an added benefit anymore."

Source: The NPD Group



View or Download: https://www.npd.com/wps/portal/npd/us/news/press-releases/2018/leisure-sneakers-lead-u-s--footwear-sales-gains--with-added-boost-from-other--comfort-oriented-styles/

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