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RAB Research Archive

Preempt your top two sales objections



What objections do you hear over and over again? Rather than let the objections come up and then brute force "overcome" them, preempt them instead.

Address them before they are articulated by your prospect. This could be through the use of a selling story, a better frame for the sale, or some other scripted mechanism.

Source: Sales author David Finkel





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