RAB Research Archive

Survey: Quality winning over price



Quality is becoming more important than price for consumers. That’s according to a report by First Insight in which 53 percent of consumers rated quality as the most important factor when making purchases compared to price (38 percent).

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/technology/marketingsocial-media/survey-quality-winning-over-price/

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