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RAB Research Archive

Stats: Gen Z spends up to $750 per trip on travel



Gen Z might be the youngest consumer generation, but they have the interest, independence and means to travel, which will have a major impact on the travel industry, according to a new study from Ad Age Studio 30 and student affinity network UNiDAYS. The report sets out to quantify Gen Z’s preferences for travel, dispel myths and outline what marketers can do to attract this always-on-the-go, digital-native generation.

Source: Travel Agent Central



View or Download: https://www.travelagentcentral.com/running-your-business/stats-gen-z-spends-up-to-750-per-trip-travel

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